Phillip Thow – Data Recency for Target Marketing

Phillip Thow – Data Recency for Target Marketing

The concept of target marketing is fairly simple, in so much as the target is easy to find. The question is where and when your ad placement will best achieve the desired result, and that leaves some marketers scratching their heads. “Old data can really disrupt a campaign,” says Phillip Thow, the owner of a digital technology company in Phoenix, Arizona. Because Internet users bounce between devices and are constantly upgrading software and search techniques, staying a step ahead can…

Read More Read More

Phillip Thow – Companies Trying to Reconcile the Different Social Media Metrics

Phillip Thow – Companies Trying to Reconcile the Different Social Media Metrics

As more companies try to build up social media presence, the metrics used to measure marketing campaigns are being looked at more closely. Attention is always paid to ROI, but the concepts of promotion and brand awareness are also important factors for marketers. Phillip Thow owns a digital technology firm in Phoenix, Arizona, and he points out that this type of online marketing can sometimes have delayed results; leads might not immediately become customers, but increased outreach can be hugely…

Read More Read More